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Marketing

We give start-up and growing clients in all sectors the skills and confidence they need to market their business successfully through expert marketing advisory services. 

Using tried and trusted methods, we will work hand in hand with you to help you decide where you  want to be and how to get there.  We ensure you have a strategic but practical roadmap that will drive revenue growth and help you stay ahead of the competition.  We can assist you to:

  • Develop realistic business and marketing strategies and plans.
  • Grow your business by identifying, winning and keeping customers.
  • Audit your marketing.
  • Find and research markets and customers.
  • Launch new products or services, and develop existing ones.
  • Expand into new markets or sectors.
  • Segment your customer base to select who best to target.
  • Build persuasive customer propositions.
  • Assess competitors’ strengths and weaknesses, and position the business to compete effectively.
  • Improve customer communications and engagement.
  • Develop effective tactical campaigns, including marketing materials and online activities.
  • Set budgets and improve marketing return on investment.

Eden Fyfe’s marketing associate David Wallace works with our clients to provide strategic marketing advice and operational support.  He has over 25 years’ experience in developing and implementing evidence-based marketing and business growth strategies for organisations of all shapes and sizes, from entrepreneurial start-ups to growing businesses to multinationals, across a broad range of sectors.   His combination of consulting and hands-on management experience ensures he can put himself in your position, understanding your needs and challenges to help you develop realistic, tailored solutions. A Fellow of the Chartered Institute of Marketing, David has an MBA from London Business School and an MA in German and French from Glasgow University.